The story of our denim unravels slowly with every wear.
Every time a customer picks DL1961 as part of their uniform,
their armor, and their identity, we succeed in our
mission to create a garment that is the perfect fusion of
fit, fabric, function and sustainable manufacturing.
And that is what makes us DL1961.


We’re a family-owned company that’s been in the denim business for decades. Over the years, we have dedicated ourselves to creating the most optimized facility possible for water, energy, and dye use; as well as creating a vertical supply chain, which allows us to control and audit the entire process. There are certainly easier ways to create denim. We’ve always chosen to put in the extra effort because we feel a responsibility to make our garments in the best way possible for people and the planet alike.

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